Why the LA Galaxy will go big with a new logo and branding
By Alex Marvez,ESPN Staff WriterLA LA — The LA Galaxy’s home field is still the Los Angeles Memorial Coliseum, which has hosted some of the league’s greatest players.
But the club has recently made the bold move to make it home to a brand new logo.
The LA Galaxy, who play their home games at StubHub Center, will wear a new design on their home jerseys beginning this weekend.
The new look is inspired by a new era of LA sports and entertainment, which was spearheaded by the arrival of a new Los Angeles Dodgers franchise.
The new look will be officially unveiled at the LA Coliseum on Saturday, March 10, when the Galaxy take on the New York Red Bulls in a game that will air live on FOX.
The logo has been in the works since the beginning of the 2016 season, and it was officially unveiled in early May, just three weeks after the team signed goalkeeper Matt Lampson.
The team then began working on the design for the rest of the offseason, and they finalized the design in late June.
The logo was designed by Los Angeles-based brand L.A. Design, which also produced the logo for the LA Dodgers, who wore it during the 2016 NBA All-Star Game.
The LA logo has featured prominently on LA sports billboards since the team officially began wearing it in the 2016-17 season.
The club has also released a few commemorative shirts featuring the logo in their colors and sizes.
S logo has also appeared in several of the club’s merchandise, including the LA Knights and the LA Landon Donovan jerseys.